Helden is a creative and ambitious sports media company. Helden started as a sports magazine and family business of the Barend family, from a journalistic heart and out of love for the story behind the athlete. Four years ago, this resulted in a creative agency, specialized in the development and implementation of strategy, concepts and activations in the world of sports and sports sponsorship. With our access to the Helden we work for parties with a love for the sport.